Leading the way with Limited Edition pack solutions!
Teaming two iconic brands, Weetabix and Lyle's Golden Syrup, to offer the perfect breakfast full of taste but still low in fat and salt, high in fibre and wholegrain and still HFSS compliant. Exciting limited edition innovation to drive cereal sales and introduce people to the category.
In addition Tynan D'Arcy created the ASDA Tickled Pink limited edition pack solution for Weetabix; Creating the perfect balance of Weetabix's Distinctive Brand Assets whilst allowing a strong Tickled Pink pop for additional purchase and sponsorship fundraising for Breast Cancer Awareness.
Introducing our new range of Weetabix On The Go 'Plus Immune Support', for the health conscious, on the go breakfast consumer.
Immunity is an important, and growing priority for food and drink shoppers. The latest breakfast drink innovation from Weetabix On The Go is high in fibre, high in protein and fortified with vitamins and minerals including Vitamin D. Our eye-catching design architecture visually portrays this health offering with the added colour pop to reinforce the delicious on-trend flavours; Chocolate Brownie, Berry Burst and Vanilla Maple.
Weetos has a bold and impactful on shelf presence, but research has shown mum has historically been concerned about the health credentials. Tynan D'Arcy therefore introduced the 'Loved by kids, approved by parents' quality seal to reinforce the great taste and health credentials in a simple, clean and impactful style. This has now become an ownable brand mark extended to our Limited Edition on-trend Chocolate Orange flavour, which has created an exciting storm and impact in the cereal category.