KINGSTONE PRESS

The cider market has enjoyed good growth recently, mainly from younger drinkers of 18 – 25 year old men and women, however, the Kingston Press core market profile was an older male generation. Creating a lighter, brighter and fresher feel whilst changing the key message hierarchy, we brought a new energy to the brand. Following the core rebrand, we added two new products to the range, pear cider and wild berry cider, creating a strong range feel.

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