Albert Bartlett is Britain's favourite potato brand, now purchased by 1 in 5 UK households*
Back in 2014 the famous Rooster potato, with compelling heritage, needed a refresh to enhance the masterbrand, highlight the reasons to buy over own-label and enhance shelf visibility. We forged a modern, fresh design which allowed the range to extend from fresh into new categories of chilled and frozen.
*52 week Kantar to 03/10/21
CHILLED AND FROZEN RANGE
Over time, the landscape has been established as a strong, consistent, distinctive brand asset helping consumers find the brand on shelf and cross purchase across the different categories.
MICHAEL JARVIS - Head of Marketing - Albert Bartlett
“Tynan D'Arcy always meet the brief but also bring insights, innovation and suggestions for alternative approaches. They understand what's necessary & possible in the frozen sector and deliver creative on time, even when deadlines are challenging. The design work is of excellent quality and the account management is run with friendly efficiency and attention to detail. We value Tynan D’Arcy as our sole principal design partner across fresh, frozen and chilled.”
In 2021 Albert Bartlett were classed as the UK’s fastest-growing potato brand, outperforming any other potato frozen brand or own label by more than four times
Kantar 4 w/e 3 October 2021 vs 4 October 2021
Make it EXTRAORDINARY
We worked cross agency to bring to life the EXTRAORDINARY ATL campaign on pack. The Art Deco vibe and head turning graphics support the brand message that Albert Bartlett only picks the most extraordinary potatoes. We brought elements from the advertising campaign onto the packs to create synergy and on shelf recognition.